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Pronto Moda is a lingerie company located in Israel and has been successfully managed since 2013 by Meital and Rafi Segev.


28 years of experience in the fashion world, especially in the underwear category.
We are working with most of the major local private and chain stores in Israel and are exporting to the U.S.A and the Netherlands.


We are always looking to expand and locate new brands, concepts, and ideas all over the world for our domestic market.


The focus is, and always will be, on bringing our customers brands, trends, and new categories at the highest speed and in the best quality for the demanding consumer.


Drama Queen


We established Drama Queen for the new customer who is looking for a functional and comfortable look and use of her lingerie. The collection is characterized by panties and shapewear produced with the free cut method (better known as laser cutting). The products are made without side seams or elastic bands and have a hem made of a thin and very elastic fabric, thus becoming imperceptible and invisible under the clothes.


We import the fabrics from Italy from one of the largest and highest quality factories in Europe, and the products are being manufactured in Israel.


Our super stunning fabrics made from the best yarns globally and knitted with advanced technology make all the difference. The fabric is super thin and flat - but very elastic and sculpted. Also, the entire collection of fabrics is breathable, has a moisture management finish for a more airy feeling, and has an extremely long lifespan.




Our company is the official franchisee of the sexy Obsessive lingerie brand.

Obsessive is one of the largest and leading sexy lingerie brands globally, thanks to the quality of the products, the wonderful designs, and the spectacular packaging.

The brand comes to us from Poland and is sold in over 65 countries around the world!


The collection is available at lingerie stores around the country, and the entire collection is only available on the importer's website




Our company has received the franchise to manufacture and market lingerie for women under the international brand Ripley.


The brand has a very wide and high-quality collection that includes underwear, bras, bodysuits, jumpsuits, leotards, tank tops, and more. The products can be found at the Ripley chain of stores, fashion stores, and the leading websites in Israel.


After Eden


A great and veteran lingerie brand that comes to us from the Netherlands. The brand is part of a group of brands belonging to the Body cover Group.


We focus on the bra collection that specializes in women with a small breast structure. Great bras with one or two pads of light and quality gel will give a lush and flattering look.




A particularly sexy and daring lingerie brand made entirely in Poland from raw materials all manufactured in Europe.


Super bold designs and straps are a recurring motif in the brand concept.




A young and new lingerie brand was created to cater to girls and young women looking for original and non-commercial designs.


Coming soon


We are expected to add to our family two lingerie brands for women and men.


We will continue to look for new trends in the fashion world and we are committed to bringing them to you as fast as possible.


"Choose a job you like, and you will not have to work even one day in your life."




Pronto Moda Manufacture, imports, and marketing lingerie for women.


Pronto Moda imports and distributors the Anais, Obsessive, After Eden, and Missy brands in Israel.


It also proudly manufactures in Israel and exclusively markets the Drama Queen lingerie brand and the Replay lingerie for women.


5 Hasargel Street, Ashkelon.

Phone: 08-9955311 Fax: 08-9955322


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